Nicolene Potgieter proudly opened the doors of the first Edublox reading and learning clinic in Krugersdorp earlier this month.
Potgieter, who was an administrative manager for many years in the gas industry, identified the opportunity of opening a reading and learning clinic when it was discovered that her third child had a ‘learning disability’.
“Our life was turned upside down when it became apparent that our youngest had a learning problem; we went from one specialist to another without any success,” says Potgieter.
“None of the drama and frustration would have been necessary if we had discovered Edublox sooner. When I saw how effective Edublox is in helping children overcome learning difficulties, I realized that I had to help other children in a similar situation as well,” Potgieter adds.
Subsequently, Potgieter has qualified as an Edublox tutor, is in the process of completing her three year degree course as a counsellor and opened the first Edublox franchise in the Krugersdorp area on 23 April 2012, offering classes in both English and Afrikaans.
Despite the difficult economic times, Potgieter recognised the value of opening her own business and saw the opportunities to be gained by investing in an Edublox franchise. There has been a steady increase in the number of women franchisees in South Africa and currently 23.28% of all franchisees are women.
With a literacy rate of only 48% at grade three level and language competency of only 46% at grade six level reported in the Gauteng Province in 2011, it is clear that the province would benefit from additional learning programmes such as Edublox.
Education statistics: South African Department of Basic Education report on the Annual National Assessments of 2011.
Franchise statistics: “The Franchise Factor 2010” © Bendeta Gordon, conducted by Franchize Directions.