PRISA Powering ahead

Local businesswoman, Regine le Roux CPRP, managing director of Reputation Matters has taken over the helm of the Public Relations Institute of Southern Africa (PRISA) Western Cape branch as the regional Chairperson. Le Roux will also be representing the coastal regions on PRISA’s National Board of Directors.

The public relations (PR) industry has come a long way from where it was 58 years ago when PRISA was first established. “Professional bodies such as PRISA are important. It keeps practitioners in the communication field accountable for their actions, and at the end of the day it is about providing ethical communication support for our clients.”

“As with many other professional bodies, PRISA has its fair share of challenges. It is easy to complain about things from the side, that is why I decided to entrench myself within the structure to see how I can make a constructive contribution,” shares le Roux.

At the inauguration of the new President Loraine van Schalkwyk APR last week, van Schalkwyk reiterated that stakeholders in the communication profession need to become part of the solution to make things happen. Instead of being on the side-line bemoaning the state of affairs, they should get involved and help form the industry body into the professional organisation that you would like to be a part of.

Le Roux adds that many practitioners in the field feel that students have a wealth of academic expertise, but are not necessarily armed with practical skills needed on an operational level. “This year I challenge the communication and PR agencies in the Western Cape to actively become part of PRISA and provide mentorship opportunities to students so that they can learn. I also encourage students to get involved in PRISA and empower themselves by getting to know the industry. There are many wonderful opportunities for students to start networking and meeting key people within the industry and also for fellow communication experts to share knowledge, best practices and work towards taking PR and communication to the next level.”

For more information about PRISA Western Cape contact Regine le Roux or tel: 021 790 0208 / 083 302 1528


Local Western Cape company appreciates its customers

PenBev Sales Representative, David McCleen (in both images) gave thanks to his customers, Ferial and Omar as part of PenBev’s Customer Appreciation Week.

Over 15 000 shop owners and managers were visited by various personnel from the local bottler of The Coca-Cola Company products, Peninsula Beverages (PenBev), to thank them for their ongoing loyalty and support.

With a limited edition Coca-Cola aluminium bottle in hand, an information leaflet and a ‘thank you’ letter from the Commercial Director at PenBev, Sales Representatives, accompanied by various members of staff from all over the Western and Northern Cape visited their customers’ retail outlets to show them how much they appreciated their business.

Public Affairs and Corporate Communications Manager at PenBev, Denise Behrens comments, “Our customers are extremely important to us and we wanted to show them just how much we value their business, so we introduced Customer Appreciation Week.”

Behrens concludes, “It’s through these kinds of communication initiatives which help us to create lasting mutually beneficial relationships with our customers.”

For more information about Peninsula Beverages, visit or contact 021 936 5500. PenBev is also on Facebook

Top international speakers lined up for ArchitectureZA 2015

Caption: Co-founder of Urban-Think Tank Alfredo Brillembourg (left) and architectural historian and theorist, Beatriz Colomina (right) from Princeton University in the United States will speak at one of Africa’s first and largest premier urban culture and design festivals, ArchitectureZA 2015 (AZA2015). The event is proudly hosted by the South African Institute of Architects (SAIA) set to take place in Johannesburg from 24 to 26 September 2015.

This year’s ArchitectureZA 2015 (AZA2015) boasts an impressive line-up of international speakers with a wealth of varied and fascinating contributions to the world of architecture. With captivating speakers from around the world and locally, AZA2015 is set to present the latest trends and newest ideas whilst giving many an opportunity to learn from and network with top international names in in the world of architecture and design. The fifth annual AZA event takes place at The Sheds @ 1 Fox in Newtown, Johannesburg from 24 – 26 September 2015.

Among the international line up is architectural historian and theorist Beatriz Colomina, from Princeton University in the United States. Her work on architecture and media has been published in over 25 languages and her curated exhibition, Clip/Stamp/Fold: The Radical Architecture of Little Magazines 196X-197X has toured eleven countries, including exhibitions such as Documenta 12 and The Architectural Association. Colomina and her partner, Mark Wigley will also be directing the highly anticipated Istanbul Design Biennale next year.

Colomina is expected to speak about the new thinking around biology and architecture, particularly the potentials of neuroscience. She is currently working on a book titled X-Ray Architecture which focuses on the impact of medical technologies on architecture.

“The most important transformation in social and cultural life since 2000 has been the arrival of social media and a culture of surveillance. This has enormous consequences for architecture; what is regarded as being private and what is public has been radically transformed,” says Colomina.

The architect’s chief role, according to Colomina, is to make people think about the space they live in. With these latest major social transformations, a designer also has to rethink the way problems are framed. “Everything needs to be rethought in light of the population explosion and information explosion and the way our lives have been transformed with the internet and social media,” says Colomina.

New York born co-founder of Urban-Think Tank (U-TT), Alfredo Brillembourg, is also not to be missed at AZA2015. Brillembourg is no stranger to South Africa, and was a guest speaker at the 2012 Design Indaba. There, Slum Dwellers International introduced him to Ikhayalami, which lead to a partnership in seeking to upgrade informal settlements in Cape Town with a unique double story shack design. This ‘Empower Shack’ collaboration is a perfect fit for U-TT, which has worked extensively in designing social architecture in developing contexts worldwide.

Speaking about the shack design, Brillembourg says, “We thought, that if we could develop a prototype that distributes the living area over two floors, we could then recover double the amount of footprint area currently occupied by the existing shacks. This would provide enough space to develop the urban qualities currently lacking in the densely built urban fabric of the settlements.” One hundred double-story shacks at two sites in Cape Town are expected to be completed by the middle of next year.

Brillembourg’s focus is on serving social needs through well designed, sustainable physical forms: “From our beginnings in Caracas, to our more recent activities in South Africa, Colombia and elsewhere, we have sought to work with communities and partners to reimagine the possibilities of life in the informal city.”

Like a true architectural visionary, Brillembourg wants to push future boundaries in how cities extend upwards. “The big question is if the city is up in the air, towers can take on any shape. Towers no longer have to respect the rationality of the city grid once we are up in the air.”

London based architectural designer, Julia King is another captivating speaker at AZA2015. King has a special focus on sanitation and participatory processes in developing countries. She will share insights from her sanitation and housing projects in India which form part of her PhD ‘Incremental Cities’.

Palestinian architect and writer, Suad Amiry will also speak at the highly anticipated event, sharing insights from her experiences as founder of Riwaq: the Centre for Architectural Conservation which documents and restores architectural heritage sites across the West Bank, Jerusalem and Gaza.

AZA2015 is not just a conference; there will be master classes, workshops and multitude of public events. It is an opportunity for interested participants from non-design disciplines to share in the future of South Africa’s cities and be part of the regeneration of major urban life, right in the heart of Johannesburg.

AZA2015 is proudly hosted by the South African Institute of Architects (SAIA) and sponsored by PPC Ltd. Affiliated partners include: the Gauteng Institute for Architecture (Gifa) and the University of Johannesburg (UJ.) For more information about AZA2015, visit AZA2015 is also on Facebook (

Learners from Elsies River school take a step back in time

Caption: Enthusiastic Grade Seven learners from Elswood Primary School in Elsies River were transported back in time when they attended a historical tour at the V&A Waterfront. Peninsula Beverage Company (PenBev – local bottler and distributor of The Coca-Cola Company’s products in the Western and Northern Cape) sponsored this tour in partnership with The Chavonnes Battery Museum to educate learners about life in Cape Town during the 1700s.

The V&A Waterfront is home to the oldest working harbour in South Africa with 22 cultural landmarks. Sixty-seven learners from Elswood Primary School in Elsies River were treated to insight into the history of Cape Town at the ruins of an original Dutch Fort at the V&A Waterfront’s Chavonnes Battery Museum, which had been buried for a staggering 140 years!

The learners enjoyed a storytelling session about Van Hunks and the Devil by renowned storyteller, historian and author Willem Steenkamp, whilst tucking into a hotdog and Minute Maid juice. One of the learners thanked Willem and added that they would share these stories when they got back to school.

The children then participated in a guided tour with guides dressed in period costume, learning about what it was like to live in the 18th century in Cape Town. After a question and answer session with prize giving, the learners received goodie bags and a tour of the V&A as they made their way back to the bus.

“We are very proud of our partnership with PenBev and the opportunity to host learners from disadvantaged areas. For many of the learners it is their first time at the V&A Waterfront, experiencing the history of Cape Town. The Chavonnes Battery Museum is a Tourist Guide Incubator and the learners are often from the same neighbourhood as the guides. We hope this will inspire the learners in their own career development,” comments Dale Dodgen, Business Executive for Chavonnes Battery Museum.

This is PenBev’s third year sponsoring the historical tour. PenBev’s Public Affairs and Corporate Communication Manager, Denise Behrens says, “It is a privilege to be partnering with the Chavonnes Battery Museum, and to contribute to these children’s education. This initiative forms part of PenBev’s community focussed programmes which serve to uplift the communities in which we operate and who continue to support us.”

The Chavonnes Battery Museum is open 7 days a week from 09:00 to 16:00. Guided tours of the museum and the V&A Waterfront Historical Walking Tour operates daily on request. For more information contact 021-416-6230 or visit

For more information about PenBev contact 021-936-5500 or visit Join PenBev’s Facebook page at

Executive Mayor of the City of Tshwane addresses the sustainability question

Photo caption: Honourable Councillor Kgosientso Ramokgopa (left), Executive Mayor of the City of Tshwane, addressed attendees at the inaugural African Capital Cities Sustainability Forum at Sustainability Week today, 23 June 2015. Ramokgopa provided a local perspective on the sustainability needs and solutions facing South Africa and discussed the City of Tshwane’s Vision 2055 to become a low carbon, resource efficient and climate resilient city. Jean-Pierre Elong Mbassi (right), Secretary General of United Cities and Local Governments of Africa, shared his expertise and views of urban and economic development, local governance and housing as well as how co-operation between African cities will have a greater impact on urban growth.

The forum explored opportunities to address the sustainability imperative arising from the current and numerous challenges facing African cities. Mayors from the African capital cities of Abuja, Mbabane, Harare, São Tomè, Dodoma, Kinshasa, Banjul and Abuja, amongst others, were in attendance and speakers looked at how appropriate policies, design ingenuity, innovation, technical proficiency and infrastructural investments can ensure a sustainable and prosperous future for the next generation.

“According to the United Nations, in 1919 only 40% of the global population lived in cities. Today just over 50% live in cities and it is predicted that by 2050, 70% of the global population will be living in urban centres. A large percentage of this number will converge in capital cities,” said Ramokgopa.

“This forum seeks to establish commonalities and challenges experienced by the major cities in Africa while showcasing and sharing successful initiatives towards the emergence of truly African, original and appropriate answers in addressing the sustainability imperative. This significant pan African dialogue will lay the foundation for expanded African cooperation at the city level, and at the urban scale,” he continued.

The Forum forms part of Sustainability Week which brings together a wide variety of stakeholders from a range of sectors to discuss sustainability under specific themes: green building, food security, transport, manufacturing, energy and water amongst many other riveting seminars.

Sustainability Week, hosted by the City of Tshwane takes place from 23 to 28 June 2015. For more information on Sustainability Week, visit

African cities to address the sustainability question

Agenda 2063: Towards a sustainable urban future. Chairperson of the African Union Commission Dr. Nkosazana Dlamini-Zuma will address Agenda 2063 at the African Capital Cities Sustainability Forum, which forms part of Sustainability Week, taking place from 23 to 25 June 2015 at the CSIR International Conference Centre.

Africa’s forecasted growth is undeniable. The United Nations’ report on urbanisation found that continuing population growth and urbanization are projected to add 2.5 billion people to the world’s urban population by 2050, with nearly 90% of the increase concentrated in Asia and Africa.* How to prepare a sustainable future for Africa that improves the quality of life for civilians while drastically reducing the environmental footprint will be the topic of discussion at the African Capital Cities Sustainability Forum, hosted by the City of Tshwane.

Dr Dlamini-Zuma will join mayors from the African capital cities of Abuja, Mbabane, Harare, São Tomè, Dodoma, Kinshasa, Banjul and Abuja, amongst others, as they seek to find sustainable solutions to the sustainability imperative. This significant pan African dialogue will lay the foundation for expanded African cooperation at the city level, and at the urban scale.

Mayor of the City of Tshwane, Honourable Cllr Kgosientso Ramokgopa will provide a local perspective on the sustainability needs and solutions facing South African Cities as well as the vertical integration of sustainability principles.

With a wealth of experience in urban and economic development, local governance and housing, Jean Pierre Elong Mbassi, Secretary General of United Cities and Local Governments of Africa will address enhanced cooperation among African cities at the Forum. Mbassi is the man behind the Africities Summit and is the Deputy Secretary General of the China-Africa forum of local governments and current Chairperson of the Cities Alliance Interim Management Board.

Professor of Sustainability at Curtin University in Australia, Peter Newman, who has written on Green Urbanism and how to overcome automobile dependence will share from his experience having worked with local and national government in the area of sustainability. Other riveting speakers include Tlou Ramaru, Senior Policy Advisor: International Sustainable Development and Trade Cooperation at the Department of Environmental Affairs; Seana Nkahle, Chairman of the Green Building Council of South Africa (GBCSA); Prof. David Everatt, Executive Director, Gauteng City Region Observatory; and Erky Wood: Director at GAPP Architects And Urban Designers.

The Forum will end off with a mayors’ round table discussion on finding consensus on the opportunity for capital cities to take a leadership position in relation to sustainability.

The African Capital Cities Sustainability Forum will look at how appropriate policies, design ingenuity, innovation, technical proficiency and infrastructural investments can ensure a sustainable and prosperous future for the next generation. The Forum forms part of Sustainability Week which brings together a wide variety of stakeholders from a range of sectors to discuss sustainability under specific themes: green building, food security, transport, manufacturing, energy and water amongst many other riveting seminars. An exhibition space will also show case eco-friendly technology, energy and water efficient appliances and other projects that relate to sustainability.

Sustainability Week, hosted by the City of Tshwane takes place from 23 to 28 June 2015. For more information on Sustainability Week and to participate in the African Capital Cities Sustainability Forum, visit


Waste management training highlighted with the changing face of South Africa’s waste industry

Caption: In an effort to improve South Africa’s waste management industry knowledge and to meet world-class requirements, the Institute of Waste Management of Southern Africa (IWMSA) hosted their inaugural Level 4 accredited waste management training course in Midrand, Gauteng earlier this month. The course was developed to educate individuals on how to successfully implement environmental improvements to a site, facility, operation or process.

The professional waste management industry has been taken to the next level by the Institute of Waste Management of Southern Africa (IWMSA) who has launched their first NQF Level 4 accredited waste management training course in Southern Africa. The inaugural training course was a great success and attended by 15 delegates. According to the IWMSA’s President, Dr Suzan Oelofse, the majority of these delegates are recurring attendees which means that they have already obtained the NQF Level 1 to 3 training certificates.

South Africa’s waste industry is experiencing a lot of changes making it even more important for waste management professionals to be equipped with the necessary skills and tools. With the NQF Level 4 accredited waste management training course, individuals are armoured with the required technical skills and knowledge that promotes professional competence to perform more challenging supervisor roles effectively and confidently. “When completed, the training course equips attendees with the capabilities to review information and identify environmental problems and opportunities for improvement; uncover solutions to these problems and issues in the workplace; and to develop and implement a plan of action for all possible improvements,” indicates Oelofse.

Training is one of the core functions of the IWMSA, and this new addition to the organisation’s training programme emphasizes the responsibility that the IWMSA accepts towards making a significant contribution to effective waste management. “The programme is tailored towards improving the overall delivery of South African waste management services and transforming it into a world class industry. The training programmes are hands-on and promote critical thinking and interaction. Our course facilitators have years of experience in the waste industry which always promises healthy debate between delegates,” adds Oelofse.

The IWMSA’s new NFQ Level 4 accredited training course supports their main objective to positively influence more people in the industry, as well as develop quality waste management specialists. “The more people we can reach through our training programmes, the sooner we will witness positive changes within the industry,” says Oelofse.

For more information on the IWMSA and the training they offer, visit IWMSA is also on Facebook ( and Twitter (

The IWMSA is a multi-disciplinary non-profit association that is committed to the protection of the environment and people of Southern Africa from the adverse effects of poor waste management by supporting sustainable best practical environmental options.

Western Cape youth take ownership of their communities this Youth Day

‘I believe I can make a difference, therefore I have a responsibility to do so’ is the motto of Mustadafin Foundation’s Youth and Mental Health Development Programme. Gangsterism, dropping out of school, substance abuse and teenage pregnancy are some of the many social issues our young people need to contend with on a daily basis. To change this cycle, Mustadafin Foundation will host various Youth Day community outreach programmes in and around the Cape Flats on Tuesday, 16 June 2015 to help young people to understand and deal with these issues.

Over 400 youngsters between the ages of ten and 25 will be rolling out social upliftment programmes in six areas in the Western Cape this Youth Day. These areas include Athlone, Delft, Hanover Park, Nyanga and Khayelitsha (S and V section). This year’s theme of Mustadafin Foundation’s Youth Day activities is ‘Raising Social Conscience: Inspiring Positive Social Change’. Activities on the day will run from 09:00 to 13:00 with the assistance of elders and volunteers and include school and community clean-up projects, drama and drumming performances as well as entertaining and assisting the elderly, orphanages and frail care centres in the identified areas. Fidaah Edries, Mustadafin Foundation’s Youth Development Coordinator, says, “Our youth is faced with so many challenges that negatively affect their future. A high HIV infection rate and an increase in youth headed households also contribute to these challenges that affect both the community and their homes.

“The activities that we are planning form part of our youth mentorship programmes that run throughout the year. The sustainable youth programmes on Youth Day are initiated and driven by the youth themselves, with guidance from their elders to ultimately develop their social responsibility skills,” explains Edries.

“We want the youth to have a real chance at life through these programmes. Our aim is to teach them what it means to be responsible leaders and agents of social change in society,” adds Edries.

Mustadafin Foundation’s Youth Development has also seen considerable progress with its self-sufficient youth group ‘Ikam Valekasi’ (meaning ‘future of the location’ in Xhosa). “This group has made strides in Khayelitsha through the training and support of Mustadafin Foundation’s Youth Development. They will also be facilitating activities on Youth Day and hopefully ignite a continuous routine of ‘giving a helping’ hand; not only on Youth Day, but throughout the year,” highlights Edries.

“When young people claim their right to various developments then they become forceful agents towards progressive social change.  When they overcome prejudice and anything that divides them, then they have the awesome potential to prove in unity and togetherness that the whole is always greater than the sum of its parts,” concludes Edries.

Youth Day is not the only day Mustadafin Foundation is active with youth social upliftment initiatives. The non-profit organisation trains youth in Delft, Hanover Park and Khayelitsha to recognize the importance of taking responsibility and making a difference in their communities. These youth run Mustadafin Foundation’s youth interventions in their respective areas.

If you would like to volunteer or donate to Mustadafin Foundation’s Youth Development Programmes, please contact Fidaah at Mustadafin on 021-633 0010 or email

For more information contact Mustadafin on 021-633-0010 or visit Join their Facebook page at

Untrained corporate spokespeople can destroy a company’s reputation


“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett.

Corporate spokespeople are the face of any company. What they say, how they say it and to whom they say it plays a fundamental role in building a perception of a company and ultimately their reputation. So why is it that many company spokespeople appear not to be trained in dealing with difficult questions from the media or the general public?

We have all seen and heard cringe-worthy media interviews. How can companies safeguard reputations when engaging with the media? Regine le Roux, Managing Director of corporate reputation management agency Reputation Matters, advises, “Any business owner or employee who is selected as a company’s spokesperson needs to undergo comprehensive media training before speaking on their company’s behalf.

“It is so important to understand how to maximise a media interview and to know what journalists in the different media channels (print, broadcast and online) are looking for. For example, how you engage with a print media journalist is quite different from a live broadcast interview; with print media you have a bit more time on your side to get your messages across and you can also share background information and different statistics; whereas with a live radio interview the amount of time that you have to get your key messages across is very limited. Believe me, more often than not the interview will be over much sooner that you thought,” says le Roux.

Media interviews can provide the perfect platform for a company to turn a crisis into an opportunity by training its spokesperson in the art of transparency, empathy and accountability. “It pays to invest in media training for your team. Practicing pre-recorded ‘real life’ interview scenarios with a film crew and media interviewer is invaluable training; it will prepare you to learn lessons before having to conduct a live interview,” comments le Roux. “It’s a daunting task being put in the spotlight on TV or radio, so a well-prepared spokesperson can easily overcome the initial anxiety, focus on the content they want to cover and keep in control of the interview.

It is important to note that there is no such thing as “no comment” adds le Roux, “If a spokesperson is unavailable or refuses to comment, that in itself is a comment! It immediately raises suspicions about an organisation’s reputation. It’s critical to build good relationships with journalists by asking them what their deadlines are and ensuring you respond in time with an official comment.”

It’s not only the content of a comment which counts, but the way a spokesperson speaks – the rhythm, pitch and tone of their voice, their body language and demeanour. “Although organisations are often concerned with profits and long-term plans, it’s critical to understand that a reputation can be negatively affected by just one media interview where a spokesperson fumbles their response or behaves in an aggressive and defensive manner.

“Knowing the media landscape in South Africa, how to interact with different kinds of journalists and what information they find useful will also put company spokespeople ahead of the pack. A good understanding of the do’s and don’ts in media interviews is essential, and an effective and cooperative spokesperson is worth gold to any company,” concludes le Roux.

Reputation Matters offers comprehensive media training packages for companies to equip corporate spokespeople with the necessary tools and tips to conduct effective media interviews with print, broadcast and online media.

For more information on managing and investing in your reputation, contact | 011 317 3861 (Jhb) | 021 790 0208 (Cpt) or visit We are also on Facebook and Twitter @ReputationIsKey

About Reputation Matters

Reputation Matters is not just another PR company, we are so much more! We measure five core dimensions of the organisation using our unique Repudometer®research tool to understand what is building or breaking down the reputation.

We have been looking after reputations for the past ten years, with at least a threefold return on investment for our clients.

About Regine le Roux

Regine is a corporate reputation specialist. She completed her Communication Management Honours degree Cum Laude at the University of Pretoria in 2001, and completed her MCom within a year. Regine is the founder of Reputation Matters, which was started in 2005; she hand picks and manages several teams that implement communication strategies. Regine developed the Repudometer®, which is one of the first tools that has been developed to measure organisational reputation.

Regine has mentored several students with their MBA thesis submissions at the Milpark Business School in Johannesburg. In 2008, the company expanded to Cape Town. Regine is the Chairperson for the Western Cape Public Relations Institute of Southern Africa (PRISA) Committee, and is also on the Board of the Rotary Club of Newlands, responsible for Public Image, as well as the Chairperson for Rotary International’s District 9350 (Western Cape, Northern Cape, Namibia and Angola) Public Image.


Hefty fees await non-complying consignors

Caption: Hefty fees and penalties await consignors of cargo who do not adhere to the new Container Packing Code of Practice and the verification of Container Weight Regulations for transport. Consignors will be liable for all costs associated to any damage incurred to property and the environment due to non-compliance of the new regulations. Local and International industry leaders and regulators from the South African Maritime Safety Authority (SAMSA) and the National Department of Transport, gathered in Durban recently for the third International Cargo Transport Units (CTU) Packing Roadshow, where the importance of complying with the new CTU codes and weight verification Regulations were addressed and discussed.

Consignors and any company involved in the transport of cargo, whether general freight, refrigerated or dangerous goods by road, rail or water, in any form of container, trailer, tanker or rail car, will be required by law to implement and adhere to the new IMO/ILO/UNECE Code of Practice for Packing of Cargo Transport Units (CTU)*.

Compliance requires contents to be firmly secured to prevent movement when transported, particularly under turbulent conditions, as well as a stable distribution of weight (within the weight limitations) inside the container prior to sealing and shipping the consignment. The new regulations for the verification of container weight will come into effect in July 2016. This means that the consignor, in other words, the company responsible for packing the contents, will be liable for all the costs associated to any damage incurred should an incident occur while the cargo is in transport.

These essential compliance issues were discussed by industry leaders from all over the world at the recent CTU Packing Roadshow in Durban.

Captain Richard Brough from London, Director of the International Cargo Handling Coordination Association (ICHCA – the leading NGO association representing the interests of the global cargo handling industry), spoke about the consequences of incorrectly secured contents and mis-declared cargo weights and how in-depth research conducted resulted in the amendment of the Code to further enforce proper securing and weight restrictions on cargo transportation. Brough comments, “Container weight verification is crucial as part of this whole process; being a tonne or so out on your calculations can have devastating effects and cause major accidents and losses. With these new measures, it is hoped that high impact incidents will be significantly reduced, if not eradicated.”

Justin Reynolds from the International Maritime Insurance company TT Club adds that, “Disastrous transport incidents are often a result of a domino effect following a single cause, whether its weight, packing or securing related. It’s therefore exceptionally important that we encourage behavioural change through regulations at all levels of the supply chain, to reduce loss and serious liability.”

Representatives from South African Maritime Safety Authority (SAMSA) and the Department of Transport endorsed the need for greater awareness, implementation and compliance by South African industries to reduce incidents in all modes of transport. The next stage is to create awareness about the availability of the amended CTU Code and weight verification regulations, and to train staff appropriately, which will result in improved compliance and fewer devastating incidents.

The extensively revised and upgraded IMO/ILO/UNECE Code of Practice for Packing of CTUs was approved in January 2014 by the International Maritime Organisation (IMO) and United Nations Economic Council for Europe (UNECE) Transport Committee, and in November by the International Labour Organisation (ILO), thereby protecting workers loading the cargo and also preventing accidents during transport. Companies involved in any form of CTU logistics must comply with the new Code this year and the weight verification regulations by July 2016.

The event was organised for ICHCA by, and in partnership with the Responsible Packaging Management Association of Southern Africa (RPMASA), followed by a one day International Maritime Dangerous Goods Training (IMDG) session, which also saw excellent industry participation and response.

Executive Director at RPMASA, Liz Anderson says, “We are thrilled about the great turn-out for the event. It goes to show that many industry professionals are eager to ensure their operations comply with international regulation. However this is just a start and there are still hundreds of organisations out there who need to be trained!

“The event also proved to be a successful networking opportunity where international industry leaders shared their knowledge and contact details with like-minded colleagues,” concluded Anderson.

For more information about RPMASA contact 032 947 1145 | 032 947 1956, email: or visit

*The new IMO/ILO/UNECE Code of Practice for CTU Packing is available and can be downloaded from the UNECE website.


RPMASA is an industry association providing a focal point for organisations (industry and retail) involved in the life cycle and supply chain of chemicals, chemical products and hazardous articles, which are regulated. It provides members with supply chain compliance solutions tailored to their company needs, and is a registered Non-Profit Organisation so subscriptions etc. are tax deductible.

The Association provides members with information, specialist knowledge, training, audit and consultancy opportunities, as well as new services to aid compliance in the supply chain. Information on chemical classification, packaging and labelling, handling, storage and transport, including Risk Assessments. RPMASA participates in various government fora for new Legislation and Regulations as well as International and National Standards.

It is the only Industry Association from Africa with a seat on the UN Committee of Experts for transport of dangerous goods and the UN GHS – Globally Harmonised System of classification and labelling of chemicals. It is thus uniquely placed to provide members with up to date international information, as well as new, and coming legislation for local and export markets, to assist them be pro-active with timeous compliance.