Cape Town learners treated to the Days of the Dinosaurs exhibition


Caption: Excited learners from Accordion Primary School in Belhar (left) and Matroosfontein Primary School in Elsies River (right) attended the Days of the Dinosaur exhibition at the Cape Town International Convention Centre (CTICC) last week.

Picture yourself in a land full of majestic dinosaurs wandering the earth in search of food. This is exactly what 240 Cape Town learners were treated to when they visited the Days of the Dinosaurs exhibition at the CTICC sponsored by Peninsula Beverage Company (PenBev – local bottler and distributor of The Coca-Cola Company’s products in the Western and Northern Cape).

Excitement and awe were in the air when five Cape Town primary schools were enchanted by the ferocity of the kings of the earth at the Days of the Dinosaurs exhibition at the CTICC. Life-sized replicas of the magnificent creatures were out on display and the learners were given a guided tour of life back in the prehistoric era. PenBev sponsored Accordion Primary School (Belhar), Matroosfontein Primary School (Elsies River), Range Primary School (Elsies River), Wesfleur Primary School (Atlantis) and Zimasa Community School (Langa) to join in the fun, and treated them to two Minute Maid cool drinks each.

The learners’ eyes were bulging with excitement and their ears alert to take in all the information. The dinosaurs literally moved and roared which made the learning experience more fun and memorable. PenBev made the day even more unforgettable by giving all the learners a photo to take home.

“It was a privilege to sponsor these five schools to join us going back in time and learning about prehistoric animal life. The tours were based on scientific research and were very interactive. The majority of the learners who joined us have never been to Cape Town, even though they live in close proximity. They don’t have the luxury of attending informative exhibitions like this, so we feel fortunate to be able to give them this opportunity,” says Jocelyn Davis, Education and Sports Sales Manager.

This initiative forms part of PenBev’s community focussed programmes, which serve to uplift the communities in which they operate.

For more information about PenBev contact 021-936-5500 or visit Join PenBev’s Facebook page at

Photographer: Craig Wilson

Pointing the light on e-waste

Caption: Have you ever wondered what you should do with those old remotes, cell phones, computers or even exhausted light bulbs? E-waste is considered the fastest growing waste stream worldwide as electronics are constantly being upgraded. The Institute of Waste Management of Southern Africa (IWMSA) and the e-Waste Association of South Africa (eWASA) sheds light on how to dispose of electronic goods.

The e-Waste Association of South Africa (eWASA) has been collecting, sorting and disposing of e-waste in an environmentally friendly way since 2008. The Institute of Waste Management of Southern Africa (IWMSA), leaders in the waste management industry and committed to supporting professional waste management practices, urges South Africans to support eWASA and dispose of e-waste correctly.

“E-waste falls under the larger waste spectrum and the general public are urged to dispose of electronic waste correctly. E-waste can be defined as anything that runs on electricity and includes goods that require batteries to operate”, says Dr Suzan Oelofse, President of IWMSA.

“E-waste should not be discarded with municipal waste as it contains heavy metals such as mercury, which can contaminate water resources. It should be collected and separated as the discarded equipment contains valuable, rare and hazardous materials”, says Keith Anderson, Chairman of eWASA. “The valuable and rare resources can be recovered and enter the product life cycle again as raw materials, while the hazardous components need to be treated and disposed of in an environmentally sound manner.”

South Africa has a well-developed, formal e-waste management system that collects, refurbishes, dismantles and recycles discarded products. Most urban centres have various collection points for e-waste, and eWASA member companies and their partners, including retailers such as Makro and Pick n Pay, are working to expand the current footprint of 635 collection sites. “Recycled e-waste plastics are used to manufacture fence droppers, roof tiles and guttering. Cathode Ray Tube (CRT) glass can be used for road surfacing and Waste2Art projects create crafts, jewellery and arts using dismantled e-waste”, says Anderson.

The Waste Classification and Management Regulations under the Waste Act* call for a total ban of the disposal of e-waste in landfill sites by 2021, with a ban on mercury bearing lamps by 2016. “E-waste workers can be exposed to many harmful effects of carcinogens and other hazardous substances found in e-waste”, explains Anderson.

“South Africa is running out of landfill space and we cannot afford to discard valuable resources. The next eWASA e-waste collection day event will take place on 19 September 2014 as part of the Clean-Up and Recycle Week initiative and we urge the community to take part and help preserve our environment”, concludes Oelofse.

Separate your e-waste from the rest of your rubbish and take it to a collection point near you. Visit or the eWASA website ( to find a collection point in your area.

For more information about IWMSA, visit or contact 011 675 3462. IWMSA is also on Facebook, Twitter and LinkedIn.

For more information about eWASA, visit

* R634 Waste Classification & Management Regulations

Notes to Editors:

E-waste includes Information Communication Technology (ICT) equipment, small appliances, consumer and entertainment electronics, electronic tools, electronic toys, Automated Teller Machines (ATMs), health care and security equipment to name a few.

SA Recycling Week – Businesses need to implement positive

South Africa (SA) Recycling Week is just around the corner, 10 – 15 September 2014, and not only is it important for every person to do their part in helping to look after the environment, but businesses also need to lead by example. It is business’ responsibility to instil in their staff a sense of environmental responsibility which extends further than just SA Recycling Week.      

Peninsula Beverage Company (PenBev – local bottler of The Coca-Cola Company’s products in the Western and Northern Cape) has embraced the importance of recycling in a business environment. This is evident in the fact that 97.2% of all waste gets recycled at their bottling plant, and that there are several other sustainable change initiatives that have been set in motion.

PenBev’s state-of-the art bottling facility in Parow Industria, Cape Town is where all the magic happens. This factory provides the Western and Northern Cape communities with all their favourite beverages. Here, PenBev conforms to Coca-Cola’s standards, South African Bureau of Standards (SABS) and legislation requirements, as well as following their own strict environmental guidelines.

General waste minimisation is an important factor in the bottling plant’s overall sustainability spectrum. “At PenBev, sustainability is vital in our daily operations. We continuously research and implement waste management improvements where possible,” says Johan Breytenbach, Safety, Health, Environment and Quality (SHEQ) Manager at PenBev.

PenBev’s recycling streams include folded cardboard for reuse, cardboard and paper waste, glass, wood, scrap metal, plastic and ash. In order to make recycling as simple and efficient as possible on site, there are colour-coded recycling bin systems placed around the facility. These allow the PenBev staff to implement the key task of waste separation at source. In addition, the beverage manufacturing giant has a host of recyclers, ranging from small entrepreneurial ventures to big recycling businesses, which it supports through waste collection. Thanks to all of these steps, reduction in waste to landfill from the PenBev facility, between 2010 and 2013, is an impressive 38.4%.

When it comes to water sustainability at the bottling plant, one of the main focus areas is to replenish water – essentially, to give back the same amount that the business is using. This falls under The Coca-Cola Africa Foundation’s Replenish Africa Initiative (RAIN), which is providing an investment of US$30-million over six years (2010 to 2015) to water projects in Africa. RAIN aims to provide over two million people in Africa with access to clean water by the end of 2015.

Another main focus at PenBev is to conserve water during the production process. “We track the water use and also identify main contributors to water waste to successfully implement water saving methods. Some of the water is also recycled, which is then used for general cleaning purposes,” says Breytenbach. PenBev currently boasts a staggering 48.7% reduction in water waste over the past ten years.

Water conservation is not the only recycling initiative at PenBev. “Energy usage is of course also very important. We look at coal, electricity and fuel when it comes to energy reduction. When taking fuel into consideration, we actively look at optimising distribution networks, purchasing fuel-efficient trucks, as well as looking at the design of truck trailers,” explained Breytenbach. Reduction in energy usage, which consists of electricity, coal and fuel, over the last six years is an impressive 33.3%.

Environmental awareness is also promoted extensively at the bottling plant. Captivating posters depicting the importance of recycling and reducing waste can be found throughout the facility. “It is imperative for our staff to take action and to recycle wherever possible. We also have a monthly water and energy review to identify opportunities where and how we can reduce waste,” concludes Breytenbach.

For more information about Peninsula Beverages, visit or contact 021 936 5500. PenBev is also on Facebook:

Ecco Network Presents International Survey on Readers’ Comments


Businesses have to monitor readers’ comments carefully – early warning systems are a must.

Readers’ comments need to be taken very seriously by all organisations, especially those responsible for fostering reputations. This was confirmed in a recent international survey completed by ECCO, one of the leading international Public Relations (PR) networks. Specialists in reputation management asked journalists in seven countries globally, including South Africa, about their opinion on readers’ comments. How, if at all, they influence what journalists write? ECCO obtained responses from approximately 750 professional writers.

The main finding confirmed that readers’ comments on an article can have a serious impact on the reputation of entities. Opinions expressed in the comments sections of the media are discussed and taken seriously by at least two thirds of the journalists who responded; 65.6% confirmed that comments, at least on occasion, “influence future articles on a given subject”.


The ECCO research confirmed that journalists pay attention to readers’ comments; commentators therefore have the potential to become an influential minority.

The survey established that journalists are aware of this. The majority of the respondents (74.1%) don’t believe that they represent the majority of their readers. The same percentage agrees to the statement: “There is only a small group of regular commentators who are usually writing for the benefit of each other”.

Only 12.3% of the respondents agreed that the comments received are deemed offensive. Very few respondents (17.4%) indicated that comments get deleted because of inappropriate or offensive content and 18.8% have never experienced the need to delete comments.

More than three quarters (77.8%) agreed that readers’ comments often provide useful improvements and corrections to an article in question.

“We are very pleased to have been able to include South African journalists in this international study,” says Regine le Roux, Managing Director of Reputation Matters, a member of the ECCO PR international network. “Our results were very closely aligned to the responses received globally. The research shows that an early warning system analysing readers’ comments is a must for every company, as this potentially has a big impact on an organisation’s reputation. Clearly the opinions and facts voiced in this forum by readers are on the express lane to editors,” concludes le Roux.








Journalists are taking readers’ comments very serious. Therefore communicators have to monitor and react to them. This is one of the results of an international survey by the ECCO agency network.


ECCO agencies in France, Germany, Hungary, India, South Africa and Switzerland used their media contacts to start an online survey between March and April 2014. A centrally developed questionnaire was distributed in the respective local language and answered by approximately 750 journalists representing all types of media and all functions from editor-in-chief to freelance writer.

The complete survey report can be downloaded at: 


ECCO is a network of independent PR and marketing communications agencies located in over 40 countries around the world and headquartered in London. ECCO member agencies are successful in their own business and are owner-managed by senior executives with extensive agency/big client experience. ECCO’s objective is to offer the best services to their clients, taking advantage of its international presence and of the full independence of its partners. ECCO clients include Interface , Xerox, Easy Voyage, Zagg, Butchers’ Pet Care and Photobo.