The magic of Ray-Ban sunglasses unfold

Caption: Over 3 000 memorable conversations were started about the benefits of Ray-Ban’s Polarized sunglass lenses in just six days across three cities at the beginning of summer, thanks to the innovativeness of the EnOv8 Event Management team.

EnOv8 Event Management organised the activations in three of South Africa’s biggest cities in Cape Town, Durban and Johannesburg. Visitors to Canal Walk, Gateway and Sandton City had the chance to experience the benefits of Polarized lenses and see for themselves how the glasses cut the glare in outdoor and driving situations.

The outdoor experience created indoors, helped consumers to experience the benefits of Ray-Ban Polarized lenses. Mall-goers were encouraged to try on their favourite style of Ray-Ban sunglasses, with Polarized lenses, while sitting in a Jeep with a bright Polarized light reflecting off the bonnet to represent the glare created by the sun. Once visitors put the Polarized sunglasses on, they could see how the Ray-Bans eliminated the glare with zero strain on their eyes and better clarity.

As part of the visitor experience, there was also an un-Polarized screen on display. A dismantled television with the polarized filter removed from the screen appeared to be plain white to anyone not wearing Polarized sunglasses – images ‘magically’ appeared when Ray-Ban’s Polarized sunglasses were worn.

All Ray-Ban fanatics took home a printed photo of themselves wearing their favourite frames as well as a R250 discount voucher that was redeemable at the optometrists in that specific mall towards the purchase of a pair of  Ray-Ban Polarized sunglasses.

“During the activation we helped portray Ray-Ban as the coolest eyewear brand on the market and that for the past 76 years they have invested in eyewear, with a strong focus on quality and technology,” says Nicole Rollings, owner of EnOv8.

“The activation ran smoothly – as always by the EnOv8 team – and became part of the larger Ray-Ban Polarized campaign that carried through at store level towards the end of 2013. Ray-Ban Polarized replenishment orders post the campaign period were very strong for our local market and extremely positive within international standards,” says Thera van’t Hof, Brand Manager: Ray-Ban, Vogue Eyewear and Persol.

For more information about EnOv8 and how they can help you with your activations, contact 021 4040 645 or visit www.enov8.co.za. Join EnOv8’s Facebook page at www.facebook.com/enov8

Sustainability Week – Advancing the Green Economy in South Africa

Caption: With the roll-out of major renewable energy, green building and sustainable transport projects in 2013, South Africa is steadily becoming a leading green economy. To highlight the actions and interventions of thought leaders, policy makers, practitioners and producers within the country and beyond, alive2green will once again host Sustainability Week from 17 – 19 June 2014 at the CSIR International Convention Centre in Pretoria – undoubtedly the highlight of the annual environmental calendar.

This year’s multifaceted Sustainability Week will take place from 17 to 19 June 2014 at the CSIR International Convention Centre in Pretoria. The event offers various opportunities for investors, businesses and consumers to learn, share, and ultimately help improve environmental and economic performance.

Green Building Conference 2014

Join international thought leaders such as Dr Elizabeth Farrelly from the Sydney Morning Herald, and built environment designer Alberto Kalach from Mexico City, along with a host of leading South African green building experts, who will share knowledge and best practice ideas. Green Building 2014 will feature Master Classes, technologies and materials, as well as case studies of exceptional buildings.

Sustainable Energy Seminar 2014

Energy Efficiency and Renewable Energy are fast converging into one bold new field – smart energy. This seminar will explore the idea that every effort should be made to redesign and reconfigure processes to be more energy efficient and reduce peak demand.

Sustainable Transport & Mobility Seminar 2014

Marine pollution, tail pipe emissions, profound degradation of secondary roads and high road accident fatalities are the most obvious signs that our transport sector is not operating in a sustainable manner. South African cities are designed around the car, with massive environmental and social impact. At this seminar, local and international experts discuss mechanisms to make public and non-motorised transport more attractive to South African commuters.

The Sustainable Water Resource Seminar 2014

Water is becoming an ever-decreasing resource in South Africa.  At this seminar, leading experts present the latest water efficiency technologies and best practice solutions. Halting the depletion of existing water resources by cutting wastage and pollution, and finding solutions to silting of dams and algal build up are key strategies that will be explored.

Green Business Seminar 2014

Market forces are such a powerful driver of ingenuity and innovation that they have created the modern world with all its wonders, and all its terrors. How do we harness the market to a significantly greater degree to drive South Africa towards a green economy? This is the key question the Green Business Seminar will seek to answer.

Vision Zero Waste Conference 2014

South Africa is experiencing a waste explosion. Our landfills are over-flowing and still we continue to produce and dispose of more and more. The Vision Zero Waste Seminar, in partnership with the National Recycling Forum, will invite leading industry, government and related NGO executives to report back on actions and initiatives. The session will grapple with strategies required to achieve a stepped-up level of recycling in South Africa.

Responsible and Sustainable Tourism Dialogue 2014

South Africa is regarded internationally as a leader in the area of Responsible Tourism – a term coined 11 years ago in a document called The Cape Town Declaration. The government has a dedicated division focussed purely on advancing the uptake of responsible tourism. At this seminar, experts will discuss ways to increase uptake and maximise opportunities within the Tourism Sector.

Food Security

As the threat of climate change grows and rainfall patterns are affected, the question of food security becomes a very real concern. This seminar invites thought leaders and experts in the field of food security and agricultures to discuss these issues and to contribute to the formulation of the best course for South Africa.

Sustainability Week takes place at the CSIR ICC from 17 to 19 June 2014. Sponsorship opportunities are available. Please call Wadoeda Brenner on 021 477 4733 or email wadoeda.brenner@alive2green.com. For more information on Sustainability Week, visit www.sustainabilityweek.co.za.