Dream Big winner to pursue studies

Little did Mzwamadoda Mzayifani (23) from Fisantekraal, Durbanville, know that all his dreams would be realised thanks to a bottle of Coca-Cola. Mzayifani entered Coca-Cola’s Dream Big promotion with the hope of walking away with a few extra Rands in his back pocket and could not believe his luck when he found out that he had won R125 000! “I am incredibly thankful as I am now able to pay tuition fees for a course in Tourism Management, something which up until now had been an unaffordable dream,” Mzayifani said.

 

Denise Green, Corporate Social Investment Manager at Peninsula Beverage Company (Pty) Ltd (PenBev), bottlers of the Coca-Cola products in the Western and Northern Cape said, “We are incredibly glad to have played a part in Mzwamadoda Mzayifani being able to realise his dream of continuing his studies and wish him well with all his future endeavours.”

 

The Dream Big Promotion drew to a close on 15 December having given away over R5.7 million in cash and airtime to over 578,639 instant winners.

 

For more information on the competitions being run by Coca-Cola please visit www.penbev.co.za

 

 

Christmas Cracker to deliver stationery to disadvantaged school children

Cape Town – Peninsula Beverage Company (Pty) Ltd (PenBev) and the V&A Waterfront are calling on members of the public to help them gather school stationery to donate to a number of schools in disadvantaged areas for their 2012 school year. This initiative follows the success of the recent toy drive that enabled the two organisations to donate personalised Christmas presents to children in Elsies River.

On 28 November 2011 PenBev and the V&A Waterfront unveiled a large Coca-Cola branded Christmas Cracker, measuring 1.5 by 6 metres, at the Wheel of Excellence at the V&A Waterfront and implored the public to donate toys for a massive toy drive, the proceeds of which were donated to children at the Tehillah Community Centre in Elsies River. The generosity of citizens was so overwhelming that the drive has been extended with the vision of collecting school stationery for a number of schools in impoverished areas.

“We are excited to be able to facilitate the donation of stationery,” says Denise Green, Corporate Social Investment Manager at PenBev. “Many of the children attending these schools come from poverty stricken homes where buying more than the absolute necessities for school is out of the question. For these children, receiving brightly coloured pencils, crayons and paints as well as paper or books to use them on could be as exciting as receiving a new toy,” Green continues.

The cracker will remain at the V&A Waterfront from 10 December 2011 until 09 January 2012 and it is hoped that people will open their hearts and give generously by placing stationery items through the shoe box sized slot in the cracker.

For more information on the projects that PenBev are involved with, please visit www.penbev.co.za

Christmas Cheer for Children at Tehillah House

The sound of wrapping paper tearing, excited chatter and giggles of youngsters filled the corridors of Tehillah House in Elsies River on Saturday (10 December 2011).  Tehillah House not only provides a safe haven for these children but is also a rehabilitation centre for the parents and people from the Elsies River area who are addicted to drugs. The majority of these children have been traumatised by domestic violence and have had to deal with incredible challenges in their young lives.

Chief Executive Officer (CEO), Sister Magda Kleyn, who spearheaded the Tehillah House initiative 16 years ago says, “It is heart-warming to see the children’s smiles and to know that sponsors such as Peninsula Beverage Company (PenBev) and the Cape Town Church of Christ, spared a thought for us and our children this Festive Season, so that each child could receive a toy. Without the generous support of all our sponsors we would not have been able to do the work we do in the community. When we started Tehillah House the building was just a shell, but through a lot of hard work and support from corporate organisations that opened their hearts to us, we have been able to build and grow Tehillah to what it is today.” Kleyn continues.

“I come from Elsies River and it is incredibly important for me to invest back into the community. People need to know that they have choices and are able to get out of their situations and to prosper even if they are living in an impoverished area or shelter.”  Kleyn explains.

When it comes to Tehillah House’s drug rehabilitation program, James Louw, Deputy CEO of Tehillah House explains, “Unlike other institutions, we don’t separate the children from the parents. During the day when the parents undergo treatment, they are also taught parenting skills, and at night they are reunited with their children. We act as a watch dog, looking after the children and making sure that the parents take responsibility for them as part of their rehabilitation.”

“Not only do we provide support for drug rehabilitation,” continues Louw, “we also provide permanent residence for women, children, men and the elderly who are either homeless or abused. We also provide health care for the frail and provide food for 600 to 800 people daily.”

Stuart McLeod, Managing Director of Peninsula Beverage Company indicated, “We are delighted to be part of this initiative and to see the joy on the children’s faces as they opened their presents.  We challenge more corporate organisations to get involved in this incredibly worthy cause.”

Kleyn says, “I have my set my sights on duplicating the Tehillah House model in every Province in South Africa within the next six years. So far we have established centres in Elsies River, Johannesburg as well as the Northern Cape.”

For more information about Tehillah Community Centre visit www.tehillah.za.org or for more information on the projects that PenBev are involved with, please visit www.penbev.co.za

LIFE comes in CANS not in cannots

   

Our youth are faced with serious challenges on a daily basis.  Things that are seemingly harmless such as browsing the Internet, to more serious challenges such as joining gangs and drug abuse have grave consequences on our youth, who are not necessarily equipped emotionally to stand up for themselves and realise their dreams.

Taking this seriously, Peninsula Beverage Company (Pty) Ltd (PenBev) has sponsored the LIFE TALK FORUM to address learners of various schools during 2011. Sue Linstrom who runs Life Talk in Cape Town explains, “ ‘Life comes in Cans, not in Can-nots  is an age appropriate talk for learners about being able to stand up for themselves and reach their goal person in light of the various challenges they face during teen hood. The learners are encouraged to question their involvement in the various challenges, such as: alcohol, drugs, gangsterism, cyber bullying as well as sexual promiscuity to name a few and are asked whether getting involved in a certain challenge will bring them closer or further away from their goal person.”

Linstrom continues, “It is vital to empower our youth to be able to say ‘no’ to drugs and alcohol, or many of the other challenges they face daily, by highlighting that they CAN make a choice – they just have to decide how important it is to them. This talk is about making them think firstly about their goal person and secondly giving them the power to stand up and say ‘I CAN reach it!’”

“PenBev sponsors these Life Talk sessions and transport for learners who are in disadvantaged areas, where the challenges of teen hood are many.” says Denise Green, Corporate Social Responsibility Manager at PenBev. “We have found it tremendously beneficial to work closely with ‘Life Talk’ this year, who provide straightforward talks about pressing issues that children in our society are often exposed to, and how best to deal with difficult situations,” Green concludes, “We look forward to continuing these sessions in 2012”.

For more information about Life Talk visit www.lifetalk.co.za or for more information on the projects that PenBev is involved with, please visit www.penbev.co.za

Christmas Cracker Cheer at the V&A Wheel of Excellence

Cape Town – Peninsula Beverage Company (Pty) Ltd (PenBev) and the V&A Waterfront have joined forces to bring Christmas cheer to children in less fortunate areas and are calling on the public to support their initiative.

In a creative approach to a Christmas toy drive, a large Coca-Cola branded Christmas Cracker, measuring 1.5 by 6 metres, will be positioned at the Wheel of Excellence at the V&A Waterfront from 28 November until 09 December 2011. Visitors to the V&A Waterfront are encouraged to bring along toys which they can donate by placing them through a shoe box sized slot in the cracker.

All the toys collected during this time will be donated to the Tehillah Community Centre in Elsies River. The Centre renders a holistic service to people facing socio-economic challenged situations such as poverty, unemployment, TB and HIV/AIDS. The Centre provides TB and HIV/AIDS preventative programmes and an open door to victims of abuse, especially women and children. They also run various youth development outreach programmes in the community. There are currently 101 children housed at Tehillah who would benefit greatly from some Christmas cheer.

Comments Chantelle Kidd, Marketing Executive at the V&A Waterfront, “The giant cracker fittingly joins the Coca Cola Crate Man at the V&A Waterfront this year. We are privileged and honoured to support an initiative that will benefit the community in which we operate directly and gladly give the Cracker pride of place at the heart of the V&A Waterfront’s most highly visible and visited area.”

“We look forward to giving each child at Tehillah Community Centre their own personalised gift this year at a Christmas party that will be sponsored by PenBev,” says Denise Green, Corporate Social Responsibility Manager from PenBev.

For more information about Tehillah Community Centre visit http://www.tehillah.za.org or for more information on the projects that PenBev are involved with, please visit www.penbev.co.za