Water Conservation – the Bigger Picture

It may be hard to believe that the looming water crisis that was debated in Parliament in 2008 remains an issue. Engineering Council of SA vice-president Thoko Majozi warns: “the maximum consumption that South Africa’s water resources can sustain will be reached in about five years”.

The reality of the situation is that there is simply not enough water supply to meet demand. It is clear that there needs to be sustainability planning which satisfies future demand by using current technology. The world’s supply of freshwater is threatened by pollution and a growing demand by industrial, agricultural and individual consumption.

These facts should set off alarm bells for companies or individuals alike to implement water management strategies. We have seen several heavy industry users putting in place water recycling facilities and wastewater treatment plants. Classic examples of well recognised industry users taking a stand are Avis and South African Breweries.

Avis have implemented intensive water recycling plants at all three of their main car wash facilities in Cape Town, Durban and Isando. According to Avis Chief Executive, Wayne Duvenage, Avis car-wash facilities now save in excess of 100-million litres of water a year through a combination of modifying their machines (25% saving) and recycling (75% saving). In addition, underground reservoirs were also installed at these facilities to harvest rainwater, which essentially become “water neutral” facilities during the wet rain periods.

South African Breweries has joined the quest to conserve water and two of the SAB breweries are classified as quantitatively water neutral. SAB is a founding partner of the WWF’s Water Neutral Scheme which encourages local entities to voluntarily monitor and reduce their operational water usage.

SAB has successfully started “Project Eden” which involves wastewater treatment.

It is comforting to see that these heavy industry users of water are playing their part in the conservation of our precious resource. Wayne Duvenage will be presenting a case study on “Water conservation at Avis” at the Sustainable Water Resource Conference and exhibition 2011. The Conference will take place at Emperors Palace on 16 – 17 August 2011. This event, convened by Alive2green, provides a platform for education and discussion regarding water conservation along with other pressing issues and latest technologies. The Conference and Exhibition will bring together delegates, speakers and exhibitors that recognise the need to incorporate water management strategies and who have identified the economic benefits of doing so. Other issues to be covered include, but are not limited to, Dams and the water crisis, Energy efficiency in water treatment, Reducing operating and maintenance costs of Municipal and Industrial wastewater treatment plants and health impacts of water in South Africa.

The importance of water conservation cannot be underestimated. We cannot afford to wait for someone else to take control. We all need to play our part to ensure that this finite resource is preserved.

For more information on the Sustainable Water Resource Conference and exhibition 2011, please contact Cara-Dee Carlstein on 021 447 4733 / ccarlstein@alive2green.com or visit www.waterresource.co.za

RPMASA and NCPC – delivering environmental best practice through training and projects

Minimization of waste is at the top of the waste hierarchy and waste to landfill being the main focus of where we don’t want it to end up.

Reducing the amount of waste generated from companies in the supply chain is a core piece of the puzzle to finding a solution. The National Cleaner Production Centre -South Africa (NCPC-SA) and the Responsible Packaging Management Association of Southern Africa (RPMASA) have joined forces to offer companies within the Chemical (including plastics, pharmaceuticals, cosmetics and liquid fuels), Metals Fabrication as well as Capital & Transport Equipment Sectors to participate in their Cleaner Production Programme.

The Cleaner Production Programme is aimed to help enhance the competitiveness and production capacities especially for Small, Micro and Medium sized Enterprises (SMMEs) within the South African industry. RPMASA members will be able to take advantage of this programme through regional workshops, training sessions, as well as on site Cleaner Production (CP) assessments. Liz Anderson, President of the RPMASA indicated, “Each member organisation will receive recommendations and assistance for improvements after these site visits, and will be provided with tools and opportunities for energy and resource saving. The NCPC-SA Cleaner Production programme has been designed to meet the challenge of the National Government’s commitment for the South African Industry to improve environmental performance such as reducing energy use by 32% by 2020.”

Anderson continued, “Our aim is for companies to comply fully with packaging and environmental regulations, and are delighted to forge relationships with organisations such as the NCPC-SA to provide and arm our members with best practice principles to implement in their respective organisations”

For more information about how to become a member of the RPMASA and to take advantage of opportunities such as the Cleaner Production Programme contact their offices on (032) 942 8256 or visit their website <www.rpmasa.org.za> www.rpmasa.org.za

Coca-Cola Celebrates 125 years!

Yesterday, 08 May, Coca-Cola celebrated their 125th year of sharing refreshment happiness across the globe.

Since its birth at a soda fountain in downtown Atlanta, Georgia, in 1886, Coca-Cola has been a catalyst for social interaction and inspired innovation. Unique moments in history have helped create a global brand that provides billions of moments of refreshment every day.

The history of Coca-Cola is a story of special moments, no one knows this better than Peninsula Beverage Company (PenBev), local bottler of Coca-Cola products, who are involved in numerous social responsibility projects creating many special moments for those less fortunate across the Western Cape. PenBev have aligned their policies to tackling socio-economic problems and improving the quality of life in local communities. PenBev’s staff give willingly of their time and energy as part of their “Live for a Difference” campaign which reaches a number of projects that require a helping hand.

Denise Green, Manager, Corporate Social Investment (CSI) Projects at PenBev indicated, “an important focus for us is to invest in sustainable initiatives, which include the building of either an educare centre or home for abandoned or abused children or education initiatives. Penbev also engages with many special events, sponsoring all the beverages for those participating in the Cape Argus Pick n Pay Cycle Tour, The Discovery Health Big Walk and the Old Mutual Two Oceans Marathon to mention only a few.

Green continues, “Without the support of customers and consumers, the community projects with which we are involved, would not be possible,” and added, “PenBev and our staff receive so much in the way of fulfilment from taking part in these uplifting initiatives, we are truly grateful that we are able to continue to give something back.”

Through your support of buying Coca-Cola brands, you are ultimately contributing to the upliftment of those who are less fortunate.

Globally, the Coca-Cola brand is valued at $67 billion. The Coca-Cola Company is number one in sales of sparkling drinks, juice and juice drinks and ready-to-drink (RTD) coffee and teas. With operations in more than 200 countries and over 900 bottling facilities, Coca-Cola is an international business. 1.7 billion servings of Coca-Cola beverages are enjoyed each day.

A few interesting “firsts” and facts about Coca-Cola

· Coca-Cola’s unique contour bottle was designed and approved in 1916. This now familiar shape was granted registration as a trademark in 1960, an honour then only accorded to a handful of other packages. The
bottle thus joined the following trademarks – “Coca-Cola”, registered in 1893, and Coke registered in 1945.

· 1925: The Board passes a resolution placing the secret formula for Coca?Cola in a bank vault in Atlanta; the formula for Coca-Cola is the best kept commercial secret of all time.

· 1950: Coca-Cola becomes the first product to appear on the cover of Time magazine.

· 1963: TaB, the first diet drink produced by the Company, is launched. Its name is selected from a computer-generated search that yields more than 300,000 options.

· 1985: Coca-Cola was the first soda to be consumed in space.

Did you know the following facts about Coca-Cola?

· That Coca-Cola reaches an estimated 98 percent of the world’s population.

· That Coca-Cola is the second best known word or phrase in the world after “Okay.”

· Thirsty consumers around the world enjoy Coca-Cola products 1.7 billion times a day – That’s about 19,400 beverages every second.

For more information and fun facts about Coca-Cola please contact: